10 November 2026
Lead generation for dental practices: the 6 metrics to check every month
Cost per lead, show rate, acceptance rate: the indicators that separate a campaign that fills the diary from one that burns budget.
Blog
Practical guides on marketing, data, software and business management.
3 November 2026
Digital management control: from the Excel spreadsheet to the automatic dashboard
Why Excel files stop working as a company grows, and how to digitalise management control without losing what already works.
27 October 2026
Who owns your website, your accounts and your contacts? 5 checks to do right now
Advertising accounts registered to the agency, domains registered by third parties, CRMs that cannot be exported: how to protect your company’s digital assets.