Our method

A phased roadmap, clear governance rules and shared indicators from day one.

The phases of the programme

1

Days 0–30

Generate leads and put things in order

Achieve the first results and set up the minimum viable system.

  • Initial strategy
  • Lead magnet and first campaign
  • Basic CRM and automatic reply
  • Outreach scripts
  • First editorial plan
  • Review of social profiles
2

Days 31–60

Authority and infrastructure

Strengthen your presence and measure everything.

  • Website review
  • Service pages and personal brand
  • First blog articles
  • Tracking
  • Structured video content
  • Collection of testimonials
3

Days 61–90

Repeatable assets

Build tools that work every time.

  • Funnels for events and courses
  • Email sequences and reminders
  • Landing page templates
  • Retargeting
  • Sales kit
  • KPI dashboard
4

Months 4–12

Scale and optimise

Invest more where the numbers justify it.

  • Google Ads and new channels
  • Advanced retargeting
  • Database nurturing
  • Stable content calendar
  • ROI and CAC reporting
  • Monthly strategic review

Working rules

One project manager

A single point of contact who coordinates the whole team and the specialists.

Reply within 24 hours

A response to your messages within 24 working hours.

Weekly and monthly reports

A weekly summary of campaigns and a full report by the 10th of every month.

Monthly review

One meeting a month, also online, on results, priorities and planning.

Clear approvals

No paid campaign and no budget commitment without your prior approval.

Protected data

Processing of personal data in compliance with the GDPR and Albanian law, with a dedicated data processing agreement.

Transparency, in black and white

These commitments are not slogans: they are clauses in the contracts we sign with clients.

  • Accounts, domains, pixels, analytics and CRM held in the client’s name
  • Access to the platforms’ raw data, unfiltered
  • No undeclared commissions or kickbacks from suppliers
  • Immediate notification of issues, blockages and variances
  • Handover of credentials, source files and exports at the end of the relationship

The indicators we measure

We choose the KPIs best suited to your business model together. These are the ones we use most often:

  • Leads generated
  • Cost per lead (CPL)
  • Lead source
  • Contact rate
  • Appointments booked
  • Show rate
  • Open opportunities
  • Clients acquired
  • Revenue generated
  • Customer acquisition cost (CAC)
  • Landing page conversion
  • Email opens and clicks
  • ROI by channel
  • Perceived lead quality

Let’s talk about your next step

Tell us where you are today and where you want to get to: we will propose a clear plan, with priorities, timelines and indicators.

Request a consultation