Digital and software

Analytics, tracking and KPIs

Google Tag Manager, GA4, conversion events and dashboards: every decision based on real numbers.

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Without measurement, marketing is a gamble. We configure advanced tracking and a shared KPI system, so you know what each lead, each appointment and each client costs.

Who it is for

For those who invest in advertising without knowing precisely what it returns, and for those who want a single dashboard with marketing and sales figures.

Analytics, tracking and KPIs

What it includes

  • Configuration of Google Tag Manager and GA4
  • Conversion events and integration with advertising platforms
  • KPI definition: CPL, contact rate, appointments, show rate, clients, CAC, ROI by channel
  • Automatic dashboards and reports
  • Monthly report with proposed corrective actions
  • Privacy compliance check of the tracking setup

What you get

  • You know which channels perform and which do not
  • Budget moved to where it brings in clients
  • Shorter meetings, based on data

Tools and platforms

  • Google Tag Manager
  • GA4
  • Looker Studio
  • Meta Pixel

Want to find out if this service is right for you?

Tell us about your situation: we will reply within 24 working hours with a proposal for a first meeting.

Request a consultation